Senior Director, Strategy - Transformation & Consulting, Merkle, Columbia, MD
Merkle -
Columbia, MD,
US
Senior Director, Strategy - Transformation & Consulting
Date Posted: 2024-06-29
Job description
Company DescriptionMerkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 16,000[UE1] + employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.Job DescriptionThe Senior Strategy Director joins a team of experienced marketers focused on helping Merkle clients accelerate their level of marketing maturity through data-driven, customer-centric programs, people/processes and technology platforms.The Senior Director operates as an important member of our Transformation & Consulting team ensuring that the recommendations we deliver are based on our understanding of our client's strategic objectives. You will build relationships and serve as a trusted advisor to our clients and Merkle team.At Merkle, "Strategy" is an idea that is informed, executable and provides results. These ideas need to be applicable to a variety of client scenarios.. As a Senior Director you have demonstrated experience planning across media and channels, development and management of campaigns that generate measurable return and can work across multiple of our core vertical markets (Financial Services & Wealth Management, Healthcare, Retail, Travel, Media and Entertainment, B2B, High Tech).You understand how businesses, brands and customers interact, with an awareness of the evolving role that data and technology play in this relationship. You will report to the SVP of Client Services.Key ResponsibilitiesLead consulting projects related to organizational strategy and operating model designOversee ideation, planning, and delivery of change management consulting engagements with our clients, including design of program communication strategies, training plans, and measurement reportingImprove client's ability to manage CX transformation through customer journey mapping, customer insight development, customer-centric capability assessments and blueprints, development of transformational roadmaps, and value quantification.Lead client meetings and discussions, defining project objectives and engagement approach, leading discovery sessions, workshops, deliverable reviews, and managing overall daily delivery efforts.Lead business development activities including identification, proposal development, and other pursuit activities.Mentor junior team members to deliver strategy projects.QualificationsBachelor's Degree required15+ years of cross industry consulting experience in digital transformation roles and process optimization, roles and responsibilities definition, change management, and integrated marketing strategy.10+ years working in a consulting firm or CRM agency.Knowledge of end to end consulting approach - from design to execution of strategy.Experience in organizational design, change management, or communication strategy roles.Hands-on skills using data and research to guide decisionsAverage 20%-30% travel (contingent on comfort level of client)Additional InformationThe anticipated base salary range for this position is $136,000-$219,650. Salary is based on a variety of factors, including relevant experience, knowledge, skills and otherfactors permitted by law. Additionally, this position is eligible for discretionaryincentive compensation. The company's incentive compensation plan is subject tochange. A range of medical, dental, vision, 401(k) matching, paid time off, and/or otherbenefits also are available. For more information regarding dentsu benefits, pleasevisit www.dentsubenefitsplus.comThis is a remote role.#LI-RemoteAbout dentsuDentsu is an integrated growth and transformation partner to the world s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.Dentsu, Innovating to Impact.Find out more:We are champions for meaningful progress and we strive to be a force for good for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. SummaryType: Full-timeFunction: Strategy/Planning