Overview

WHAT REI OFFERS YOU IN THIS ROLE

The ability to develop highly effective brand awareness and demand generation strategies and execute those strategies. You will have ample opportunity to grow in B2G marketing and IT professional services marketing. This role offers you the capability to lead through influence and use your interpersonal skills to work collaboratively with highly talented individuals at all levels of the organization.

Responsibilities

YOUR RESPONSIBILITIES

In this role, you will build B2G Account Based Marketing Plans for targeted federal government accounts and promote REI's offerings. This professional will work closely with the Director of Marketing, Growth Team, and Federal Account/Offering teams to differentiate REI Systems' brand, drive growth priorities forward, create innovative marketing solutions/campaigns, and deliver exceptional client experiences with a strong focus on results.

The ideal candidate will have hands-on experience executing the following activities:

* STRATEGY: Develop Account Based Marketing strategies and KPIs and execute planning for assigned accounts.

* PROJECT MANAGEMENT: Lead the development, maintenance, and execution of integrated marketing campaigns spanning events, digital, social, email marketing, PR, thought leadership development, and marketing collateral development.

* CONTENT:WRITING: Help manage the marketing editorial calendar. Write various types of marketing content such as articles, white papers, event promotions, fact sheets, case studies, brochures, sales presentations, social posts, etc.

* THOUGHT LEADERSHIP DEVELOPMENT: Assist and guide subject matter experts in developing white papers, blogs, ebooks, infographics, playbooks, etc., that help educate our customers and explain our viewpoint on how to solve our customers' problems using people, processes, and technology.

* EVENT MANAGEMENT: Research, plan, sponsor, promote, and/or attend targeted events/webinars that will generate brand awareness and leads.

* PUBLIC RELATIONS: Provide strategic and execution support for public relations campaigns and vendor management.

* BUDGET MANAGEMENT: Assist the Marketing Director in building the budget for account based marketing plans.

* MARKETING ADVISOR: Serve as strategic marketing advisor to key stakeholders within accounts and offering areas of responsibility.

* KPIs & ROI: Set KPIs for campaigns, gather ROI data, and input data into standard reports, focusing on storytelling, goals achieved, and impact.

* Other marketing duties may be assigned as needed.

Qualifications

Below are the requirements of the position:

* Bachelor's degree required (Business, Marketing or Communications preferred)

* Government marketing experience

* Must have 6-10+ years of relevant work experience in marketing

* Experience with content marketing development and editorial calendar management

* Strong professional presence, professional client service manner, and demonstrated ability to take initiative

* Detail-oriented with excellent follow-through skills

* Advanced communication skills and strong persuasive skills to gain consensus through influence

* Experience writing about technology topics in technology like software development, cloud, AI/ML, data analytics, DevOps, Cyber, Cloud, SaaS, Low-code, etc.

* Public relations experience is a plus.

* Proficiency in MS Office Products including Word, Excel, and PowerPoint

* Travel of up to 15%

* MUST BE a local to the DC, Southern Maryland, and Northern Virginia areas

Preferred:

* Technical writing/editing and quality assurance; knowledge of government technical editing norms

* Experience with digital campaign tools (HubSpot), video, podcasting

* Public relations experience is a plus.

* Familiarity with DoD and/or public health agencies

* In-person, hybrid, and digital events management experience

This position is partially remote (1-2 days in the office per week).

ABOUT REI SYSTEMS

Employees voted REI Systems a Washington Post Top Workplace 7 times!

REI Systems provides reliable, effective, and innovative technology solutions that advance federal, state, local, and nonprofit missions. Our technologists and consultants are passionate about solving complex challenges that impact millions of lives. We take a Mindful Modernization approach in delivering our application modernization, grants management systems, case management systems, government data analytics, and advisory services. Mindful Modernization is the REI Way of delivering mission impact by aligning our government customers' strategic objectives to measurable outcomes through people, processes, and technology. Learn more at REIsystems.com.

REI Systems is an Equal Opportunity Employer

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