Sr. Manager, Channel Management, Apex Tool Group, Sparks Glencoe, MD
Apex Tool Group -
Sparks Glencoe, MD,
US
Sr. Manager, Channel Management
Date Posted: 2024-06-23
Job description
Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Sr. Manager, Channel Management - US - Apex, NC
The Blueprint (Role Profile)
Reporting to the Director, NAHT, Channel Marketing, the Senior Manager, Channel Marketing will be based in Apex, NC, Huntersville, NC or Sparks, MD. This position within the Hand Tools Marketing department is responsible for leading strategic channel marketing efforts in regards to current products and new product launches for assigned region(s).The Senior Manager, Channel Marketing collaborates extensively with sales leaders, product teams, and the marketing communication team to drive sales. The Senior Channel Marketing Manager is also responsible for using sales, profit, customer, consumer, and competitor data to develop channel marketing strategies that align with business objectives.The Senior Manager is responsible for managing, guiding, coaching, developing, and delegating to a team of associates (Manager, Assoc. Manager, etc.).The Senior Manager also participates in and oversees tactical channel marketing efforts that support his/her team.
The Build (Responsibilities)
Lead development of a thorough competitive and situational assessment of the channel to lead strategic planning and annual marketing planning
Supervise and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
Collaborate with sales team and product team to position products commercially that align with strategic goals
Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
Actively seek out and understand distributor and end user VOC through regular contact to shape strategy for the organization
Lead channel marketing tactical planning with product teams to prepare for launch of new product promotions
Monitor/track and analyze the effectiveness of programs to lead discussion around course corrections and decision-making
Present to customers, consumers, and internal clients about brand information and promotions
Lead line item reviews to gauge product interest and to gain insight on how to better message the products
The Toolbox (Qualifications)
Bachelor's degree in marketing, business administration, or related field; MBA is a plus
10+ years of marketing, sales, or customer service experience
Experience with strategic planning as well as executing channel marketing tactics for a new product introduction
Experience with working in multiple channels and/or regions, and working with distribution
Experience conducting and analyzing market research, then turning findings into actionable projects
Experience developing and executing digital marketing and e-commerce platforms tactics
Expert knowledge of principles and methods for pricing, promoting, and placing products
Experience with Salesforce.com
Ability to manage, coach, and develop others
Excellent organizational, written and verbal communication, interpersonal, and presentation skills
Excellent computer skills (Excel, PowerPoint, Word); SAP skills is a plus
Data analytic skills (ability to gather, analyze, and interpret data)
Knowledge of the Industrial and Construction Channel
Ability to travel up to 30%
At Apex Tool Group (www.apextoolgroup.com), we're passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site - we help build the future.
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.4 billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH , SATA , Crescent , Cleco , Weller and APEX that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You'll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
Our six core values - Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more - LinkedIn, Instagram, Facebook and Twitter.
If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG
Sr. Manager, Channel Management - US - Apex, NC
The Blueprint (Role Profile)
Reporting to the Director, NAHT, Channel Marketing, the Senior Manager, Channel Marketing will be based in Apex, NC, Huntersville, NC or Sparks, MD. This position within the Hand Tools Marketing department is responsible for leading strategic channel marketing efforts in regards to current products and new product launches for assigned region(s).The Senior Manager, Channel Marketing collaborates extensively with sales leaders, product teams, and the marketing communication team to drive sales. The Senior Channel Marketing Manager is also responsible for using sales, profit, customer, consumer, and competitor data to develop channel marketing strategies that align with business objectives.The Senior Manager is responsible for managing, guiding, coaching, developing, and delegating to a team of associates (Manager, Assoc. Manager, etc.).The Senior Manager also participates in and oversees tactical channel marketing efforts that support his/her team.
The Build (Responsibilities)
Lead development of a thorough competitive and situational assessment of the channel to lead strategic planning and annual marketing planning
Supervise and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
Collaborate with sales team and product team to position products commercially that align with strategic goals
Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
Actively seek out and understand distributor and end user VOC through regular contact to shape strategy for the organization
Lead channel marketing tactical planning with product teams to prepare for launch of new product promotions
Monitor/track and analyze the effectiveness of programs to lead discussion around course corrections and decision-making
Present to customers, consumers, and internal clients about brand information and promotions
Lead line item reviews to gauge product interest and to gain insight on how to better message the products
The Toolbox (Qualifications)
Bachelor's degree in marketing, business administration, or related field; MBA is a plus
10+ years of marketing, sales, or customer service experience
Experience with strategic planning as well as executing channel marketing tactics for a new product introduction
Experience with working in multiple channels and/or regions, and working with distribution
Experience conducting and analyzing market research, then turning findings into actionable projects
Experience developing and executing digital marketing and e-commerce platforms tactics
Expert knowledge of principles and methods for pricing, promoting, and placing products
Experience with Salesforce.com
Ability to manage, coach, and develop others
Excellent organizational, written and verbal communication, interpersonal, and presentation skills
Excellent computer skills (Excel, PowerPoint, Word); SAP skills is a plus
Data analytic skills (ability to gather, analyze, and interpret data)
Knowledge of the Industrial and Construction Channel
Ability to travel up to 30%
At Apex Tool Group (www.apextoolgroup.com), we're passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site - we help build the future.
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.4 billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH , SATA , Crescent , Cleco , Weller and APEX that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You'll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
Our six core values - Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more - LinkedIn, Instagram, Facebook and Twitter.
If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG