Digital Marketing Specialist, The Washington Post, Washington, DC
The Washington Post -
Washington, DC,
US
Digital Marketing Specialist
Date Posted: 2024-06-20
Job description
Job Description
The Washington Post is seeking a collaborative and data-driven digital marketing specialist to join our subscriptions team. This person will plan and execute omnichannel digital marketing campaigns that drive high-value actions and subscription starts. They will build WaPo's strategic and tactical foundation, and they will report to the Manager of Paid Media.
Motivation:
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
64,300.00 - 96,500.00 USD Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
The Washington Post is seeking a collaborative and data-driven digital marketing specialist to join our subscriptions team. This person will plan and execute omnichannel digital marketing campaigns that drive high-value actions and subscription starts. They will build WaPo's strategic and tactical foundation, and they will report to the Manager of Paid Media.
Motivation:
- You are objective-driven and inspired by our mission to be the best news operation in the world
- You want to get in on the ground floor of something big and operate at scale
- You use data and its context to inform digital marketing strategy and execution
- Build, execute and optimize digital marketing campaigns across multiple platforms
- Oversee day-to-day campaign management including performance optimization, budget management, and audience development
- Identify new media opportunities based on product mix and user experience. Make data and objective-backed cases for testing them
- Share learnings across teams to celebrate wins and bring light to actionable takeaways
- Utilize analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance, and generate actionable insights to optimize our digital marketing program
- Collaborate with internal teams (e.g., design, product, lifecycle) to develop and execute integrated marketing campaigns that align with overall business objectives.
- 3 years of digital marketing experience, building and executing campaigns that achieve different objectives throughout the customer journey (ex: app download, content view, subscription start)
- Experience with building, executing and optimizing digital marketing campaigns
- Knowledge of digital marketing best practices
- Experience running end-to-end programs with digital marketing platforms (ex: Meta, Google)
- Ability to clearly and concisely articulate performance reporting and test results to stakeholders
- Ability to educate teammates and stakeholders about digital marketing and its value, to drive collaboration and buy-in on program growth
- Experience with Mobile App acquisition tools and strategies
- Experience with planning media campaigns in the Google ecosystem beyond Paid Search
- Competitive medical, dental and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation and up to three weeks of paid sick leave
- Nine paid holidays and two personal days
- 20 weeks paid parental leave for any new parent
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
64,300.00 - 96,500.00 USD Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife