Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Cvents Global Demand Center manages the technology, processes and data that generate leads and demand for Cvents suite of products. We are an internal shared-services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution. We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion. This role will help drive critical business decisions by analyzing key marketing metrics and designing reports.

Job Location: Cvent HQ in Tysons Corner, VA.

Hybrid: 2 days in office

• Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects.
• Interpret campaign data, analyze results, and provide ongoing reports to regional and product-focused Marketing teams
• Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement
• Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions
• Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization
• Translate data into viable business recommendations, present findings, and actionable insights
• Promote data fluency across organization by documenting and leading training sessions on marketing data best practices

• 4+ years of experience working with databases, data analysis, and reporting

• College graduate with a bachelors degree in Marketing, Business Analytics, Computer Science, Data Science, or a related field

• Must be very proficient in Microsoft Excel (pivot tables and v-lookups)
• Comfortable present data and findings to stakeholders
• Experience leading projects/initiatives in a professional setting
• Knowledge of SQL or other enterprise-grade database systems preferred
• Knowledge of the implementation, measurement and optimization of marketing campaigns is required
• Data visualization experience in Tableau, Excel, PPT and other related tools
• Fair understanding of marketing platforms and lead to opportunity cycle
• Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently
• Strong organizational skills and the ability to prioritize and meet deadlines
• This role requires strong attention to details

Physical Demands
We are not able to offer sponsorship for this position.