Product Marketing Manager - US Based Remote Opportunity, Common App, Arlington, VA
Common App -
Arlington, VA,
US
Product Marketing Manager - US Based Remote Opportunity
Date Posted: 2024-06-15
Job description
ABOUT US
Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff help to remove barriers and encourage students to forge their path to a better future. Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, as they apply to our nearly 1100 diverse member colleges & universities using the Common App's free online application.
If you are an experienced Product Marketing Manager professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Product Marketing Manager.
RESPONSIBILITIES
As a member of the Marketing and Brand team, the Product Marketing Manager is responsible for executing integrated marketing communications campaigns that build awareness, generate conversions, and drive leads for multiple initiatives. This role is responsible for identifying, managing, and leveraging the full mix of marketing activities, both internal and external, to support each campaign, as well as tracking results. This role will work closely with the other Marketing, Constituent Engagement, and Product Strategy and Business Development teams to craft campaign messages, identify and create deliverables, and report results. The position will support the marketing aspects of new program and product launches including developing awareness campaigns and supporting sales and service enablement efforts. In addition, the position will be responsible for identifying and developing collateral materials with compelling narratives that engage and educate our audiences, constituents, and staff.
Requirements
QUALIFICATIONS
This role requires:
The ideal candidate will possess:
PAY RANGE
$77,000-$90,000
Benefits
Common App is a virtual first environment. We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including:
We work to maintain the best possible environment for our staff, where people can learn and grow. We strive to provide a diverse, collaborative, team-oriented, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.
HOW DO I APPLY
To apply for this opportunity, send your resume and cover letter with salary expectations.
Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff help to remove barriers and encourage students to forge their path to a better future. Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, as they apply to our nearly 1100 diverse member colleges & universities using the Common App's free online application.
If you are an experienced Product Marketing Manager professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Product Marketing Manager.
RESPONSIBILITIES
As a member of the Marketing and Brand team, the Product Marketing Manager is responsible for executing integrated marketing communications campaigns that build awareness, generate conversions, and drive leads for multiple initiatives. This role is responsible for identifying, managing, and leveraging the full mix of marketing activities, both internal and external, to support each campaign, as well as tracking results. This role will work closely with the other Marketing, Constituent Engagement, and Product Strategy and Business Development teams to craft campaign messages, identify and create deliverables, and report results. The position will support the marketing aspects of new program and product launches including developing awareness campaigns and supporting sales and service enablement efforts. In addition, the position will be responsible for identifying and developing collateral materials with compelling narratives that engage and educate our audiences, constituents, and staff.
Requirements
QUALIFICATIONS
This role requires:
- Candidates must live in the United States.
- Bachelor's degree or higher in marketing, communications, or related field.
- 3-5 years of experience in similar product marketing, digital marketing communications or program marketing roles
- Excellent communication skills, especially writing skills and ability to manage external communication to multiple audiences
- Ability to draft, edit, and proof copy that is both conversational, accurate, and can compel action
- Success in managing complex and multi-faceted marketing campaigns with the ability to drive projects to completion
- Ability to work in a fast-paced and rapidly changing environment, juggle multiple projects, work independently and meet deadlines.
- Strong project management, keen attention to detail, organization skills, and deadline driven; ability to manage multiple projects on schedule and within budget
- Highly developed interpersonal skills, including the ability to foster and build relationships with internal stakeholders through effective communication and project management
- Ability to work effectively in a collaborative and diverse environment and take initiative in individual contributor work
- Passion for higher education, access and equity in education and understanding of the college admissions process
The ideal candidate will possess:
- Education technology or non-profit program marketing experience.
- Familiarity with CRM, content management, and email marketing automation solutions; Salesforce and Salesforce Marketing Cloud.
- Familiarity with digital advertising, including PPC and social.
- Experience working with external advertising agencies.
- A passion for higher education is a plus.
PAY RANGE
$77,000-$90,000
Benefits
Common App is a virtual first environment. We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including:
- Paid time off
- Vacation Leave (starting at 10 days per year)
- Sick Leave (15 days per year)
- Paid Holidays (New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, July 4th, Labor Day, and Thanksgiving Day)
- Floating Holidays (9 days to be used at employee's discretion)
- Mental Health Days (12 per year)
- Healthcare
- Medical (2 plan options with Cigna including an option for 100% employee coverage)
- Health Savings Account (HSA) with annual employer contribution starting at $1,500 or Flexible Spending Account (FSA), depending on plan election
- Dental (plan with MetLife offering 100% employee coverage)
- Vision benefits (plan with Cigna offering 100% employee coverage)
- Short + Long Term Disability (100% employer paid)
- Life + AD&D (100% employer paid)
- Additional Voluntary Life + AD&D insurance available
- Employee Assistance Program (EAP)
- Added compensation
- 403(b) Retirement Plan with 5% employer contribution + additional 5% employer match
- Stipends (virtual office set up and monthly remote work support)
- Future growth opportunities within the organization
We work to maintain the best possible environment for our staff, where people can learn and grow. We strive to provide a diverse, collaborative, team-oriented, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.
HOW DO I APPLY
To apply for this opportunity, send your resume and cover letter with salary expectations.