Specialist, Digital Communications, TalentRemedy, Arlington, VA
TalentRemedy -
Arlington, VA,
US
Specialist, Digital Communications
Date Posted: 2024-06-06
Job description
Job Description
Position Overview: The Specialist, Digital Communications, is responsible for our client's digital presence from their website through their social media outlets. Duties range from the development and execution of the organization's day-to-day communications operations to producing high-quality communication deliverables that contribute to the overall success of our strategic priorities. This individual plays a critical cross-functional role in promoting the association's advocacy agenda and programs. Reporting to the VP, Communications, this role is the go-to partner for various digital asset projects across the function - from executing member communications to driving growth of the organization's social platforms.
Key areas of responsibility:
Digital Asset and Content Management
Experience and Education:
Position Overview: The Specialist, Digital Communications, is responsible for our client's digital presence from their website through their social media outlets. Duties range from the development and execution of the organization's day-to-day communications operations to producing high-quality communication deliverables that contribute to the overall success of our strategic priorities. This individual plays a critical cross-functional role in promoting the association's advocacy agenda and programs. Reporting to the VP, Communications, this role is the go-to partner for various digital asset projects across the function - from executing member communications to driving growth of the organization's social platforms.
Key areas of responsibility:
Digital Asset and Content Management
- Update content for the association's websites, as needed, based on content strategies and editorial calendar.
- Maintain and monitor the website's content and ensure that the content is current, consistent, audience-appropriate, and accurate.
- Ensure all new communications (blog posts, press releases, research reports) are represented accurately and posted in a timely manner.
- Manage the design process for digital collateral with outside vendors.
- Manage complex digital asset projects including website design and improvements.
- Lead and manage the association's and association executives' (as appropriate) social media presence to enhance visibility and thought leadership, including but not limited to Facebook, Twitter and LinkedIn.
- Develop and execute social media campaigns as needed and track and report performance.
- Monitor social media trends and identify opportunities to engage in conversations driving the day.
- Manage and review digital newsletter communications and provide regular performance analysis, as needed.
- Organize and maintain photos, digital assets, and team SharePoint files.
Experience and Education:
- Bachelor's degree required
- 3-5 years in communications role or internships with increasing responsibility required
- Proficiency with software including WordPress, Adobe Acrobat and Canva preferred
- Proficiency with social media tools used to maximize effectiveness of the channels (HootSuite, Nuvi, etc.)
- Experience managing a photo library and assets desirable
- Experience with Google analytics preferred
- Excellent written communications skills
- Excellent copy-editing skills preferred
- Superior project management skills including the ability to juggle multiple priorities, manage deadlines and budgets, and work with little supervision
- Solid interpersonal skills, including the ability to collaborate effectively with colleagues and to build and maintain strong relationships with members and other key stakeholders
- Interest in Identifying trends, patterns and opportunities
- Ability to manage multiple tasks, take direction and prioritize work
- Excellent customer service skills and email etiquette
- Highly collaborative and able to work and thrive in a cross-functional team environment
- Passionate about learning the CPG industry and excited to drive results
- Agility in learning new software and/or computer/technical applications
- Receptive to feedback and direction and in search of constant self-improvement
- A self-starter with the ability to work independently
- HTML experience a plus
- Advanced proficiency in Office 365 Word, Excel and PowerPoint