Digital Marketing Analyst, RED ROOF, New Albany, OH
RED ROOF -
New Albany, OH,
US
Digital Marketing Analyst
Date Posted: 2024-06-15
Job description
Duties and Responsibilities
Qualifications
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Support the development of the digital marketing strategy by studying key market trends, tracking changes in performance, identifying customers needs, and monitoring the competition.
- Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to management
- Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and deliver actionable insights.
- Develop and maintain daily, weekly, monthly marketing dashboards and reports
- Own all aspects of Google Analytics, Google Tag Manager, and other products to ensure data is being populated correctly and cleanly
- Analyze web traffic from all channels to help create a baseline of what channels are producing the right outcomes to then help allocate resources and funds
- Work with marketing agencies to analyze the effectiveness of marketing campaigns across all channels; email, social, direct and recommend ways to improve each campaign
- Track Direct-to-Consumer efforts through detailed funnel analytics
- Combine digital data to offline and in-house data to develop a complete picture of the customer experience
- Collaborate with internal teams and marketing agencies to improve and optimize user experience
- Meet regularly with revenue generating teams to understand their needs, drive performance improvement and ensure planning and communication of reports.
- Creates ad hoc reporting and analysis as requested.
Qualifications
- Bachelor's degree in Marketing, Economics or similar field required
- 2 years of experience in a similar role or marketing/reporting related function
- Proven working experience in digital marketing
- Some experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience leveraging Google Analytics or similar platform to analyze web traffic
- Highly proficient in Microsoft Excel and SQL; experience using Power BI or other visualizations tools a plus
- Analytical and detail oriented with a track record of fact-based decision making
- Experience working with sales, marketing and technology teams
- Strong verbal and written communication skills
- Adept at problem solving and issue resolution
- Must be self-directed, self-motivated and very well organized