Marketing Director, Schneider Electric Federal

Schneider Electric is seeking a highly skilled Director of Marketing to spearhead the development and implementation of a robust Go-To-Market US Federal segment strategy, This pivotal role involves creating and aligning marketing segment strategies with the business and commercial organization to drive unparalleled awareness and preference for Schneider Electric within the federal sector.

Key Responsibilities:

* Develop and implement a customer-first digital and marketing segment strategy that supports the annual customer strategic plan, with quarterly updates to adapt to evolving customer needs and market dynamics.

* Collaborate with commercial stakeholders to devise product launch strategies and plans.

* Monitor competitive landscape and trends impacting segment market share, and take corrective actions using market intelligence and analysis data.

* Communicate segment strategy to commercial leadership and Marketing Program Manager to ensure aligned marketing investment.

* Own and manage the total marketing promotional budget for the assigned segment and approve marketing communication plans.

* Oversee a team of communications and events specialists.

* Oversee brand positioning, messaging, and identity to ensure brand consistency across all marketing materials and communications.

* Develop and execute lead generation initiatives, including content marketing, webinars, events, and partnerships.

* Manage digital marketing campaigns across various channels to increase brand visibility and drive engagement.

* Collaborate with product management teams to create effective marketing plans for industrial products, including product positioning, messaging, and launch strategies.

* Develop and provide sales teams with necessary tools, materials, and resources to effectively communicate the value proposition of Schneider Electric products & services to Federal clients.

* Collaborate with key internal stakeholders to align marketing strategies with overall business goals.

Qualifications:

* Bachelor's degree, preferably in engineering, marketing, or management; MBA preferred.

* Minimum 8-10 years of B2B product vertical marketing, sales, and/or strategy experience in the Federal market.

* Strong knowledge of current market trends in industrial and process automation, electrical products, software, and services.

* Proven track record of developing innovative and disruptive programs.

* Strong written and verbal communication skills.

* Proficiency in digital marketing techniques, including SEO, PPC, social media, and content marketing.

* Ability to work collaboratively across teams and departments.

Schneider Electric offers a comprehensive benefits package, including flexible work arrangements, paid family leave, 401(k) matching, and more. Explore career opportunities with us at:

If you have any further questions or need additional assistance, feel free to ask!

Why us?

At Schneider Electric we're committed to creating a workplace that gives you not just a job but a meaningful purpose in joining our mission to bring energy and efficiency to enable life, progress and sustainability for all.

We believe in empowering our team members to reach their full potential, fostering a sense of ownership in their work.

We embrace inclusion as a fundamental value, ensuring that every voice is heard and valued. We value differences, and welcome people from all walks of life. We believe in equal opportunities for everyone, everywhere.

If you want to be part of a company where your contributions truly matter, where you are empowered to make a difference and where inclusivity is valued, we would love to hear from you.

Discover your Meaningful, Inclusive and Empowered career at Schneider Electric.

34.2bn global revenue

+12% organic growth

135 000+ employees in 100+ countries

#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We mirror the diversity of the communities in which we operate and we 'embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.