Product marketing is what connects the dots between the product and the market both before and after a product launch. The Senior Manager, Product Marketing will be responsible for a.) understanding the market (demand/need), b.) shaping the product vision and go-to-market strategy, and c.) communicating the product or solution to the market. This role is the glue that binds our product strategy to the tactics we need to drive product adoption and solution demand. You will play an integral role in defining the offering, defining market positioning and messaging and organizing launches. You will regularly collaborate with product managers, business line owners, clinical leads, experience designers and occasionally external agencies; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Primary Duties:
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