Vice President, Marketing, Membership & Sales, KELLEN, Washington, DC
KELLEN -
Washington, DC,
US
Vice President, Marketing, Membership & Sales
Date Posted: 2024-06-11
Job description
About Kellen
Kellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.
As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, as well as our global perspective with a presence in North America and Europe, we collaborate with over 100 organizations to help achieve their goals.
Understanding the importance of a strong and effective Board of Directors, we offer customized management solutions that address the unique needs of each organization we partner with.
Position Summary
The Vice President of Marketing, Membership & Sales (MMS) at Kellen is a key leadership position responsible for driving client growth and engagement initiatives. This role offers a dynamic and fulfilling opportunity for someone who excels in a fast-paced environment and possesses a strong enthusiasm for building successful teams to attain ambitious goals.
As the Vice President of MMS, you will lead a talented team to develop and execute marketing, membership, and sales strategies that align with Kellen's objectives. You will play a pivotal role in driving revenue growth, expanding client base, and enhancing member engagement across various platforms.
Essential Functions
- Spearhead the MMS team, driving excellence in strategy and execution.
- Formulate and implement comprehensive marketing, membership, and sales strategies across diverse channels to captivate and engage target audiences.
- Oversee branding, messaging, and communications to cultivate awareness, generate leads, and propel member acquisition.
- Direct the development and implementation of membership programs and initiatives that attract new members, retain existing ones, and elevate engagement levels.
- Help to develop new strategies and perfect current ones for member onboarding, communication, and service delivery processes.
- Conduct data analysis and ROI tracking to optimize campaigns and shape future strategies.
- Architect and implement effective sales strategies and training programs.
- Identify and pursue new business opportunities.
- Cultivate and sustain robust relationships with key stakeholders, including boards and internal staff.
Other duties that align with the mission and vision of the company as assigned.
Qualifications
- Bachelor's degree in business, marketing, or a related field.
- 10+ years of experience in marketing, membership, and/or sales leadership roles.
- Proven experience in association management or a similar member-based organization.
- Established track record of building and leading high-performing teams.
- Expertise in digital marketing and analytics.
- Exceptional communication, presentation, and negotiation skills.
- Strong analytical and strategic thinking skills.
- Demonstrated ability to achieve ambitious goals and deliver results.
- Excellent communication, interpersonal, and relationship-building skills.
- Passionate commitment to Kellen's values.
Physical Demands
This position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.
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Extended Work Hours: The nature of this role may require more than 40 hours per week to fulfill job responsibilities. Additionally, flexibility in working nights and weekends may be necessary. Longer hours, travel, and weekend commitments are typically associated with conferences or special events. - Office Equipment Usage: The role routinely involves the use of standard office equipment, including but not limited to computers, telephones, photocopiers, filing cabinets, and fax machines.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not exhaustive lists of all duties, responsibilities, or physical demands required. Employees may be required to perform other duties as assigned, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel Requirements
Occasional travel may be necessary for this position, up to 15% of the time. Modes of transportation may include air travel, car, or rail.
Kellen EEO Statement
Kellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.