Product Marketing Manager, New Relic, Arlington, VA
New Relic -
Arlington, VA,
US
Product Marketing Manager
Date Posted: 2024-04-23
Job description
Your opportunity
We're looking for a product marketing leader to drive our Digital Experience Monitoring corporate narrative for New Relic, working across the organization to develop a storytelling framework to propel the business forward.
What you'll do
This role requires
Bonus points if you have
We're looking for a product marketing leader to drive our Digital Experience Monitoring corporate narrative for New Relic, working across the organization to develop a storytelling framework to propel the business forward.
What you'll do
- Drivecorporate positioning and messaging that resonates with our core audience: developers, IT Operations, and application owners, as well as economic buyers and decision makers including CIOs and CTOs
- Empower executive spokespeople with a clear, compelling narrative that encapsulates the New Relic value proposition
- Connect platform capabilities with business value to support broad GTM execution, ensuring that marketing and sales teams are enabled to scale out our story.
- Work across marketing to ensure the corp narrative is consistently represented across all channels (social, website, media, PR etc) and at the right altitude
- Drive and own core assets like keynote presentations for first and third-party events
- Implement thought leadership initiatives on topics relevant to our space and the future of our space, such as observability and DevOps
- Partner with the rest of marketing to create engaging content such as presentations, webinars, blog posts, data sheets, eBooks, and whitepapers
- Drive GTM strategy, and plan & execute launches in partnership with the launch management team
- Collaborate effectively across functional teams.
This role requires
- 5+ years in product marketing, product management, front-end development or sales engineering at a high-growth B2B software company
- Experience in launching products aimed at developers, coupled with a strong ability to craft compelling corporate messaging.
- Expertise in developer tools with the ability to simplify complex technical concepts for a general audience.
- Proven ability to effectively position B2B products for growth, working with marketing and sales to build a healthy pipeline while increasing deal velocity, and closure rates.
- Superior communication and interpersonal skills, with notable abilities in presentation and public speaking.
- Demonstrated leadership qualities with the ability to motivate and inspire teams, alongside a keen technical and business acumen.
- Experience in analyzing and refining best practices and processes to boost operational efficiency and effectiveness.
- Experience positioning technical products to both technical users and economic decision-makers
- Strong technical depth and ability to learn quickly, with sharp business sense
- Ability to effectively partner with all functions from engineering and product to sales and marketing
- Outstanding communication and collaboration skills, skilled in influencing peers and managers, and adept at building consensus in a highly ambiguous and fast-paced environment
- Bachelor's degree or related experience
Bonus points if you have
- MBA and/or computer science, engineering, technology background
- 10+ years of technical pre-sales, consulting, training, or product marketing/management experience