Manager, App Curation, Sirius XM, New York, NY
Sirius XM -
New York, NY,
US
Manager, App Curation
Date Posted: 2024-04-21
Job description
Manager, App Curation
Who We Are:
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listenersin the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SXM Media
SXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
How you'll make an impact:
The Manager, App Curation will be responsible for much of the day-to-day curation and editorial merchandising of the next generation SiriusXM app. The successful candidate will program the app to engage and delight our customers, helping them discover content through thoughtful packaging, promotion and editorial contextualizing. You'll be expected to make data-informed decisions, bringing your musical and pop cultural taste, digital background, and curatorial experience to bear as you determine what, where, when, and how a careful selection of the thousands of channels, shows, podcasts and video are highlighted and presented on our app. We're looking for someone with a broad knowledge of music, across multiple genres, as well as general entertainment, pop culture, news, comedy, podcasts and sports. The ideal candidate understands the drivers of each and how to engage their core audiences. You're able to creatively package and promote content through innovative customer-facing concepts, both in terms of content and structure, while keeping themed to both our customer's needs and our company's goals and strategies.
What you'll do:
What you'll need:
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $60,000 to $80,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-04-61
Who We Are:
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listenersin the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SXM Media
SXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
How you'll make an impact:
The Manager, App Curation will be responsible for much of the day-to-day curation and editorial merchandising of the next generation SiriusXM app. The successful candidate will program the app to engage and delight our customers, helping them discover content through thoughtful packaging, promotion and editorial contextualizing. You'll be expected to make data-informed decisions, bringing your musical and pop cultural taste, digital background, and curatorial experience to bear as you determine what, where, when, and how a careful selection of the thousands of channels, shows, podcasts and video are highlighted and presented on our app. We're looking for someone with a broad knowledge of music, across multiple genres, as well as general entertainment, pop culture, news, comedy, podcasts and sports. The ideal candidate understands the drivers of each and how to engage their core audiences. You're able to creatively package and promote content through innovative customer-facing concepts, both in terms of content and structure, while keeping themed to both our customer's needs and our company's goals and strategies.
What you'll do:
- This is a growing department with increasing responsibilities, and you'll need to manage a combination of short, medium, and long-term projects simultaneously. Some experience with social, brand, and digital marketing is a plus.
- You stay on top of culturally relevant, timely, and topical events. You're able to effectively enroll teammates in your plans whether through an elevator pitch, a PowerPoint deck, or a detailed development meeting.
- Curate a wealth of music, talk, sports, comedy, news, podcast and video content recommendations for a wide range of customer profiles and affinities, taking full advantage of personalization, targeted editorial and merchandising capabilities.
- Update and maintain long-lead editorial calendar and coordinate cross-functionally such that what we're promoting in-app can be leveraged off-platform and in other marketing touches.
- Serve as day-to-day liaison between performance marketing/digital subscriber growth teams such that we are nimble and reactive to what's driving new trialers into the app with respect to editorial choices.
- Assist with A/B testing and general tracking needs as it relates to mapping analytics and learnings back to a promotional schedule.
- Stay current with the latest trends in music and pop culture to identify editorial packaging opportunities in-app.
- Develop innovative promotions, highlighting the elements that distinguish us.
- Evaluate all upcoming on-air and on-platform promotions, shows, and episodes.
- Mine our vast archives for hidden gems.
What you'll need:
- 3-5 years of digital curation experience.
- History of measurably successful creative campaigns
- Advanced data literacy
- Background in audience development
- Deep and broad musical knowledge
- Proven excellent judgement in applying currational guidelines to content
- Superior organizational and time management skills
- Highly developed written and oral communication skills
- Detail-oriented and committed to excellence
- Ability to work in a team environment and in person
- Thorough knowledge of MS Office Suite
- Experience with Content Management Systems
- Experience with Tableau, Photoshop, and GTD systems
- Must have legal right to work in US
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $60,000 to $80,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-04-61