SUMMARY DESCRIPTION

Focus on the in-store customer experience; follow up with dealership customers & presentation of Harley-Davidson motorcycles. The sale of Harley-Davidson motorcycles to dealership customers appropriate to their preferences and needs by applying the Lemco Sale Process (steps 1-4), working in concert with assigned teams and an Assistant Sales Manager (ASM).

DUTIES AND RESPONSIBILITIES

• Welcome guests into the dealership.
• Narrow down the selection of Harley's to find which ones fit the customers needs.
• Follow up phone calls to customers.
• Selling the fun and excitement of Harley-Davidson to customers.
• Responsible for making sure that every person encountered on the sales floor is entered into the Traffic Log.
• Aggressively but politely following up on all prospective customers.
• Meet and exceeding contact goals as assigned by the Sales Manager.
• Follow all procedures to complete all paperwork accurately and in a timely manner.
• Maintain the showroom and display of motorcycles in a manner appealing to customers.
• Remain alert and on the floor, at all times.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure that customers are properly qualified for needs and wants.
• Practice an effective selling methodology so that all customers receive consistent treatment when doing business (steps 1 through 4 of the Lemco sales process).
• Make introductions to other departments to ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
• Follow policies regarding road tests, pre-delivery inspections, and vehicle deliveries.
• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to make things right , as specifically directed by the ASM and or sales manager.
• Attend training sessions as requested by the Sales Manager.
• Perform other related duties as assigned or requested.

SUPERVISORY RESPONSIBILITIES

• None

QUALIFICATIONS & JOB REQUIREMENTS

• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws/policies/principles/etc.
• Proficient in the use of a personal computer and corresponding programs.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• Ability to get along with broad customer base.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership.
• Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
• Ability to handle confidential information responsibility required.
• High school diploma preferred.
• Valid driver s license and motorcycle endorsement.

PHYSICAL DEMANDS

• Requires the use of both hands.
• Frequently required to bend, stoop, crouch, reach, handle tools and lift 40lbs of material.
• Requires standing and/or walking for extended periods of time.
• Requires the ability to balance and push a 600+lb motorcycle.

WORKING CONDITIONS

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.

In addition to the outlined essential job functions, the employee is required to complete all additional tasks assigned by his/her supervisor, as the supervisor sees fit for the position. Failure to comply will result in immediate discipline at the discretion of dealership management.