* Establish metrics to align with business objectives optimize KPIs. Provide leadership on content creativity and engagement, from developing of a strategic plan to tactical execution.

* Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet advertising objectives (i.e., CTR, reach, impressions, etc.).

* Collaborate with cross-functional teammates on identifying target audiences, directing advertising to those personas via the right channels/outlets.

* Negotiate placement and work with vendors to place the ads.

* Optimize campaigns, directing budgets to the platforms and ads driving the desired results.

* Provide feedback on the ads making substantive recommendations on new creative or copy to improve results.

* Create ad campaign reports (e.g., weekly, monthly, end of campaign reports) with actionable insights.

* Justifies the investment strategy within all media plans by leveraging advanced reporting metrics and technologies/tools, producing multi-channel insights in collaboration with the in-house web analytics team.

* Perform all other job-related duties as requested.

* Bachelors degree from an accredited university or college

* Minimum 5 years of Marketing/Media experience to include planning, executing, and analyzing media campaigns

* Strong understanding of media buying and planning and able to execute all aspects of campaign management

* Must have experience in leveraging advance media measurement tools

* Excellent interpersonal and communication skills, both written and verbal

* Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders and within a matrixed organization

* Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise

* Expertise in analyzing data and identifying key data points to drive impactful decision-making

* Managing complex paid media/paid social campaigns across multiple brands and partnerships

* Proven experience in building and sustaining strong relationships with peer groups and agencies

* Project management and team leadership skills

* Ability to review and accurately assess data and calculate risks; use data to produce actionable insights and articulate needs.

* Strong business acumen which demonstrates current knowledge and trends

* Collaborative and effectively works through conflict

* Prior budget management experience

* Inspires and contributes to a culture of inclusion and respect