Retail Marketing Specialist (NJ & NY), iAnthus Capital, Gaithersburg, MD
iAnthus Capital -
Gaithersburg, MD,
US
Retail Marketing Specialist (NJ & NY)
Date Posted: 2024-04-29
Job description
At iAnthus, we are not just in the business of cannabis; we're in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. We believe in the potential of cannabis to enhance wellness and redefine the future of self-care. As a trailblazer in the cannabis industry, we're committed to providing a holistic approach to well-being, fostering a community where every patient and customer can thrive and find relief.
Who We Are:
iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Cannabis will be the next great transformative industry - not just because it has the power to change people's lives (especially those suffering from chronic ailments) - but also because it will impact many other industries, from agriculture to pharmaceuticals to alcoholic beverages. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program and the ability to interact with and learn from leaders in the cannabis industry.
Who You Are:
You have a strong desire to learn and to contribute to a team. You are passionate about making an inclusive, positive, and compliant workforce. You can effectively manage your time and focus on ensuring data integrity and accuracy for your projects. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you!
Professional Competencies:
Benefits:
Summary:
As a key player on the iAnthus marketing team, the Retail Marketing Specialist for NJ and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. The ideal candidate strives in a fast-paced environment and is a strategic thinker with a passion for brand storytelling.
Responsibilities:
- Email and SMS Marketing: Develop and execute targeted email + SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates. Analyze performance metrics to optimize future sends.
- Social Media Management: Execute the social media calendar and strategy for Massachusetts and New York, ensuring alignment with our brand's voice and objectives. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly.
- Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Ensure all materials reflect our brand identity and voice.
- Campaign Analysis: Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement. Be involved in the relationship with strategic partners like menu platforms, loyalty platforms and programmatic ad providers to improve content effectiveness and analyze data.
- Event Coordination and Planning: For NJ & NY, plan and execute local events to enhance community engagement and support new product launches or promotional events.
- Collaboration: Work closely with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment. Participate in brainstorming session and contribute innovate ideas for content and campaigns.
- Promotions and campaigns: Responsible for collaborating with Retail Management, District and Inventory Managers for implementing promotions and discounts for the retail locations. In addition, manage and facilitate the creation of promotions for retail assets such as, the website, in-store assets like TVs, Dutchie and Leafly menus - ensuring the online customer experience aligns with promotions and discounts. Create internal processes of communication to Retail Management regarding the promotions and our digital efforts effectively.
- Support Retail Management for any compliance necessary store updates for any closures, maintenance updates, and or company updates.
- CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs to hit target KPIs, and provide reporting and analysis to leadership [x] to support monthly, quarterly, and yearly sales and marketing goals.
Objectives & Key Results:
OBJECTIVE #1: Optimize email and SMS communications across NJ & NY to increase loyalty program size, use, and effectiveness.
KR 1: Develop effective cadence of messing and optimal send times based on data analysis
KR 2: Reduce unsubscribe and opt-out rates by 10% in 2H2024 by improving content relevance
KR 3: Refine the targeting and segmentation strategies to improve open/click-thru rates
OBJECTIVE #2: Grow the IG accounts for the retail brands in market
KR 1: Increase follower counts by 10% during Q2
KR 2: Develop strategies to Increase UGC for retail + product brands
KR 3: Engage through comments/likes on industry and local brands IG posts
OBJECTIVE #3: Develop and execute market specific event strategy
KR 1: Join all valued networking groups in market to engage and build reputation in community
KR 2: Maintain awareness of local events and identify brands/local vendors to collaborate with
KR 3: Generate and formalize market specific campaigns to connect brand to local community
Qualifications:
Bachelor's degree in business administration, marketing, communications, or a related field preferred
1-5 years of experience in marketing
1-5 years of cannabis marketing experience preferred
Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems
Excellent analytical skills and a knack for data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization, and project management skills
Who We Are:
iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Cannabis will be the next great transformative industry - not just because it has the power to change people's lives (especially those suffering from chronic ailments) - but also because it will impact many other industries, from agriculture to pharmaceuticals to alcoholic beverages. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program and the ability to interact with and learn from leaders in the cannabis industry.
Who You Are:
You have a strong desire to learn and to contribute to a team. You are passionate about making an inclusive, positive, and compliant workforce. You can effectively manage your time and focus on ensuring data integrity and accuracy for your projects. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you!
Professional Competencies:
- Positive attitude
- Exceptional attention to detail and organized
- Strong interpersonal and teamwork skillset
- Excellent verbal and written communication skills
- Ability to multi-task, prioritize, and work in a fast-paced environment
Benefits:
- 20 days of Paid Time Off
- Nine Paid Holidays
- Paid Sick Leave
- Paid Parental Leave
- Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
- Employer Paid Short-Term Disability and Life Insurance
- Wellness Program
- Employee Assistance Program
- Ability to work in a growing company where your talents and skills can have a positive impact
Summary:
As a key player on the iAnthus marketing team, the Retail Marketing Specialist for NJ and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. The ideal candidate strives in a fast-paced environment and is a strategic thinker with a passion for brand storytelling.
Responsibilities:
- Email and SMS Marketing: Develop and execute targeted email + SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates. Analyze performance metrics to optimize future sends.
- Social Media Management: Execute the social media calendar and strategy for Massachusetts and New York, ensuring alignment with our brand's voice and objectives. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly.
- Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Ensure all materials reflect our brand identity and voice.
- Campaign Analysis: Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement. Be involved in the relationship with strategic partners like menu platforms, loyalty platforms and programmatic ad providers to improve content effectiveness and analyze data.
- Event Coordination and Planning: For NJ & NY, plan and execute local events to enhance community engagement and support new product launches or promotional events.
- Collaboration: Work closely with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment. Participate in brainstorming session and contribute innovate ideas for content and campaigns.
- Promotions and campaigns: Responsible for collaborating with Retail Management, District and Inventory Managers for implementing promotions and discounts for the retail locations. In addition, manage and facilitate the creation of promotions for retail assets such as, the website, in-store assets like TVs, Dutchie and Leafly menus - ensuring the online customer experience aligns with promotions and discounts. Create internal processes of communication to Retail Management regarding the promotions and our digital efforts effectively.
- Support Retail Management for any compliance necessary store updates for any closures, maintenance updates, and or company updates.
- CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs to hit target KPIs, and provide reporting and analysis to leadership [x] to support monthly, quarterly, and yearly sales and marketing goals.
Objectives & Key Results:
OBJECTIVE #1: Optimize email and SMS communications across NJ & NY to increase loyalty program size, use, and effectiveness.
KR 1: Develop effective cadence of messing and optimal send times based on data analysis
KR 2: Reduce unsubscribe and opt-out rates by 10% in 2H2024 by improving content relevance
KR 3: Refine the targeting and segmentation strategies to improve open/click-thru rates
OBJECTIVE #2: Grow the IG accounts for the retail brands in market
KR 1: Increase follower counts by 10% during Q2
KR 2: Develop strategies to Increase UGC for retail + product brands
KR 3: Engage through comments/likes on industry and local brands IG posts
OBJECTIVE #3: Develop and execute market specific event strategy
KR 1: Join all valued networking groups in market to engage and build reputation in community
KR 2: Maintain awareness of local events and identify brands/local vendors to collaborate with
KR 3: Generate and formalize market specific campaigns to connect brand to local community
Qualifications:
Bachelor's degree in business administration, marketing, communications, or a related field preferred
1-5 years of experience in marketing
1-5 years of cannabis marketing experience preferred
Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems
Excellent analytical skills and a knack for data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization, and project management skills