The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation.
About the Role
Perkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to improve our ability to leads, generate a pipeline and deliver best-in-class growth programs, including the implementation of CRM and launching a single marketing automation platform across the company.
As the Vice President of Marketing and Sales in this newly created role, you ll be responsible for building and optimizing a B2B technology stack. And beginning by leading the implementation of a single, consolidated marketing automation instance. You ll be responsible for transforming marketing technology effectiveness and customizing all martech to its users needs as well as ensuring effective data quality.
In the first year, you ll focus on leading the global marketing automation platform implementation and laying Perkins marketing operations foundation. Also develop unit level marketing and branding campaigns, work with interns to develop brand communication strategy, actively visit and engage with all units to develop, implement, and maintain a uniform brand message and presentation. This will include all digital, print, and technology implementations to enhance our brand presentation and customer experiences.
Responsibilities
Requirements
Preferred
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