Data Scientist, US News, Washington, DC
US News -
Washington, DC,
US
Data Scientist
Date Posted: 2024-05-03
Job description
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our ?Best? series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.Your role in helping us shape the future:U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to obtain and analyze customer and competitor data across the organization to drive marketing, advertising and lead generation strategies. You will work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies. You will be responsible for initiating and driving major initiatives, efforts and tools that harness technology to achieve goals and objectives.Are you up to the challenge?* Delve deep into large data sets to build clear, compelling analyses that unlock creative tests and high-impact breakthroughs in our marketing initiatives. Partner with the marketing team to provide insights on various marketing aspects such as customer intent, experience, behavior, etc. that would help them in efficiently optimizing their marketing strategies and derive maximum revenue.* Develop, implement, and optimize marketing measurement frameworks including attribution and segmentation.* Maintain a deep understanding of the business?s marketplace dynamics.* Establish a vision and roadmap for the data science function to strategically change the economics of our business.* Query and analyze data using a holistic perspective.* Look for and consider patterns in data in order to find opportunities working alongside our Product Development, Data Scientists, and Marketing teams.* Distill highly complex problems into narratives that are concise, actionable, and memorable, and express your recommendations with both conviction and finesse.* Transform raw data into meaningful and impactful analysis characterized by strong data governance, technique transparency, and aggressive documentation.* Devise and evaluate methods and procedures for collecting customer and competitor data and / or arrange to obtain existing data. Analyze consumer, industry, and market conditions and trends.?